This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s solitary Lifestyles UK 2017 Report reveals that 61% of single females say they’re pleased with their relationship status, compared to 49% of solitary guys. Overall, it seems that unattached Brits are in no rush to discover a partner. As many as 70% of singles in the UK state they have maybe not actively tried to locate a partner within the last 12 months*, increasing to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% say they have been in a relationship***. Of singles who possess attempted to look for a partner within the year* that is last 68% have used digital techniques, such as a dating internet site or software, while 40% have actually seemed to meet someone through buddies and 19% have attended events. Meanwhile, just 6% have actually speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that all singletons are actively looking for a partner; but, our data shows that this really is far from always being the truth. Much of this reluctance to consider someone may be attributed to the young increasingly prioritising their training, professions and stability that is financial being in relationships.”
Even though many aren’t actively trying to find love, it appears that the life that is single have its drawbacks, specially when it comes down to funds. Just 36% of singles in the united kingdom say they feel financially secure, compared to 52% of these who are in a relationship. More over, 29% of singletons include having to pay bills amongst their top three lifestyle challenges, while 25% concern yourself with having to pay the rent/mortgage.
Societal pressures also prove challenging for a lot of singletons. Over one in three (38%) singles be concerned about being alone, with this belief rising among young singletons; 54percent of single 18-24s be concerned about being alone. Plus in the period of social media marketing, Mintel research finds that 33% of singles say than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for many individuals being in a relationship continues to be a symbol of readiness. Indeed, 54% of singles say they are not where they’ve been expected to be in life at how old they are, and 25% think their peers are more grown up than they truly are.
“While attitudes towards wedding and relationships might have become more liberal, here continues to be a societal consider being partnered up and a sense of obligation to be in a relationship. For marketers, this paves just how for campaigns that counter this idea, and alternatively concentrate on the positive aspects of being solitary. From a perspective that is commercial there’s also scope for stores in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.
Finally, it seems that those in relationships or who are married are far more confident solo that is doing than singletons. While 73% of those in relationships say they feel somewhat or extremely confident going to the cinema or theatre by themselves, this falls to simply 68% of singles. Also, 61% of attached Brits say they are confident eating at restaurants in a restaurant alone, when compared with 56% of singles.
“Singles’ reduced confidence in solo tasks could mirror the perception why these types of activities are merely suitable for doing either as a few or as an element of a group. For leisure brands in specific, this underlines the opportunity to create campaigns that will assist to lessen the stigma surrounding doing activities such as going out for dinner, or visiting the cinema alone, reframing these activities as providing valuable ‘me time’.” Jack korean brides 180 concludes.
*12 months to 2017 july
**Single, separated, divorced or not cohabiting
***Married, in a partnership that is civil living as hitched